Paramout/Dreamworks HD DVD deal includes US$150m of incentives
The New York Times has published an article confirming that Paramount were offered US$150 million in cash and advertising incentives in exchange for their HD DVD only move. They also noted that the exclusivity deal only lasts for 18 months.
Read the complete article here.
interestinh….do you have any facts on this story? e.g. press release from paramount etc.?